Summary
- Eclipsa gives users %-based discounts at partner cafés.
- Free tiers build the funnel; paid tiers deliver more % and higher caps.
- Barista selects items → scans QR → confirms → only then sees the discount amount to type in POS.
Free — Explorer (always on)
- 0 lei / month
- 10% off
- 1 drink/day, max 6/month
- Cap 3 lei per drink; price floor ≥ 8 lei
- Eligibility: classic coffees only (Espresso / Americano / Cappuccino / Latte / Iced Latte; S/M)
- Stacking: No stacking with store promos
- Scope: classic coffees (Espresso / Americano / Cappuccino / Latte / Iced Latte; S/M), no stacking with store promos (For a given item/order, we can’t combine an Eclipsa discount and a café’s own promo/discount/coupon at the same time. we must apply only one discount, the better one for the customer (or the store’s policy), but not both.)
- Goal: build habit & coverage with low store exposure
Free — Launch Pass (trial)
- The 14-day Launch Pass equal to the Standard Paid Plan (not Pro, not lowest)
Paid
- Lite — 20 lei → 15% off, 1/day, cap 5 lei
- Standard — 30 lei → 20% off, 2/day, cap 5 lei
- Pro — 40 lei → 25% off, 3/day, cap 5 lei
| Plan |
Discount |
Uses |
Cap |
Best Use Case |
| Explorer (Free) |
10% |
1/day, 6/mo |
3 lei |
Habit building |
| Launch Pass (14d trial) |
20% |
1/day, 8 total |
4 lei |
Close to Standard, exciting onboarding |
| Lite (Paid) |
15% |
1/day |
5 lei |
Low budget users |
| Standard (Paid) |
20% |
2/day |
5 lei |
Best conversion target |
| Pro (Paid)** |
25% |
3/day |
5 lei |
Upsell for power users |
✅ Launch Pass mimics Standard benefits, but slightly LOWER usage (1/day vs 2/day) so upgrade still feels rewarding.
¶ ✅ Why Standard Plan is the best choice to be used as Launch Pass
| Option |
Problem |
| Make Launch Pass = Pro (best plan) |
Users feel a downgrade after the trial → higher churn, lower conversion → psychologically painful to subscribe because benefits drop. |
| Make Launch Pass = Lowest plan (Lite) |
Not impressive enough, weak activation, low “wow” moment → fewer users convert to paid. |
| Make Launch Pass = Standard ✅ |
Strong enough to wow users, but still leaves room to upsell to Pro later. Users feel comfortable continuing because paid doesn’t feel worse than trial. |
Psychology rule → Give enough value to activate, but leave them wanting more.
- Launch Pass expires
- They fall back to Explorer (Free plan)
- Immediately cancel Launch Pass
- Activate chosen paid plan
- No double benefits
- No remaining trial usage
🔥 Launch Pass = Standard Plan benefits but slightly limited
This maximizes activation without hurting upsells.
✅ Send notification on day 10: “Your 20% perks end in 4 days — continue with Standard to keep them!”
✅ Show comparison banner: "Upgrade to 2 drinks/day for just 30 lei"
✅ Reward upgrading before trial ends with: +2 bonus uses or free coffee credit
- Per-item cap: as specified per plan (3 / 4 / 5 lei) (by plan)
- Price floor: item ≥ 8 lei
- Cooldowns: 15 min same store, 5 min global (Implemented but we have a feature flag to turn it On/Off)
- Eligibility scope: classic coffee groups only; exclude XL sizes, add-ons, bottled/canned
- Stacking: discounts do not stack with store promotions
- Rotating QR (≤60s), jti replay block, one device per account
- Store flexibility: each store selects its % within plan bands via templates; optional per-group overrides within band
- Optional random staff-PIN challenge
- (Optional) Store budget: monthly discount budget per store; free tiers auto-pause when reached (to be null)
- Launch Pass active: Latte 16 → 20% = 3.20 (≤ cap 4)
- Preview: “Eligible under Launch Pass” (no amount)
- After confirm: “Apply –3.20 lei (20% capped 4)”
- Explorer fallback: Latte 16 → 10% = 1.60 (≤ cap 3)
- Preview: “Eligible under Explorer”
- After confirm: “Apply –1.60 lei (10% capped 3)”
- Deny (floor): Espresso 7 lei → “Not eligible (price < 8 lei)”
- Option A: enter discount amount (preferred)
- Option B: enter percent (if supported)
- Option C: add ECLIPSA DISCOUNT negative line item
- Add Redeem ID (e.g., #AB12) to receipt note for reconciliation
- Fraud guards: amount reveal after confirm; random staff-PIN; per-store cooldown;
- To have packages in the plans e.g (coffee + croissant)
- 1 Free coffee when sign up (phone number confirmation)
- Buy a coffee for a friend and you get one for free